Monday, February 05, 2007
Beyond Sustainability. Regeneration
Sustainability is Only Half the Solution, Regeneration is the Other Half. That is the subject of Carol Sanford's lecture at MIT. The lecture is available as streaming video from MIT World.
Here is the premise of her lecture. Imagine inhabiting Earth as a business. The success of any business lies in these basic principles. Income more than expenditure. Good rate of return on investment. When it comes to inhabiting Earth, are we following these basic business principles ? If the current rate of resource depletion is any indication, we are extremely bad at it.
Carol Sanders makes the point that if inhabiting Earth were to be a successful business, we need to think beyond sustainability and start thinking in terms of regeneration.
She talks about her experiences consulting for various Fortune 500 companies. Dupont's Titanium Dioxide business model, I thought was interesting. Listen to the entire lecture here