Green Advertisements: A Treasure Chest

UNEP's creative gallery on sustainability communications is a treasure chest of green ads. A must visit. How did I ever miss this before?

I wish the gallery had a feed of some sort. More importantly, I wish they opened up a channel on YouTube. Would attract a wider audience.

On the subject of sustainability communications, we all associate the term recycle with one particular image. Not sure if that is the case with the term sustainability.

Hariyali Express. Green Advertising

It has been a long time since the last Hariyali Express. This edition of the express is inspired by the NY Times article, "Looking Green Is Looking Good"

It was probably inevitable that some enterprising advertising agency would figure that there is equally good money to be made from specializing in ads that promote greenness.And, in fact, agencies with a green specialty are sprouting like alfalfa

I have to say green advertising has come a long way. It is not about granola bars anymore. Serious, strong, provocative, slick and sometimes funny. Let us take a look shall we ?


Organization: Environmental Defense. Ad Agency: Ad Council

While Ad Council remains the green ad power house, there is not dearth of creativity and passion. Plenty more after the fold



Organization: NRDC


Robert Redford and NRDC



Earth Justice. Ad Agency: Big Think Studios



Nothing like humor to drive home the point. Anti-SUV ad from Greenpeace


Organization: Undoit.org Ad Agency: Green Team USA



About half of the oxygen we breathe comes from our oceans. Breathe from oceans.greenpeace.org



Protecting our rainforests. Greenpeace



Of course then there is the greenmyapple.org campaign

Fascinating! Let those green creative ideas keep flowing.