It has been a long time since the last Hariyali Express. This edition of the express is inspired by the NY Times article, "Looking Green Is Looking Good"
It was probably inevitable that some enterprising advertising agency would figure that there is equally good money to be made from specializing in ads that promote greenness.And, in fact, agencies with a green specialty are sprouting like alfalfa
I have to say green advertising has come a long way. It is not about granola bars anymore. Serious, strong, provocative, slick and sometimes funny. Let us take a look shall we ?
Organization: Environmental Defense. Ad Agency: Ad Council
While Ad Council remains the green ad power house, there is not dearth of creativity and passion. Plenty more after the fold
Robert Redford and NRDC
Earth Justice. Ad Agency: Big Think Studios
Nothing like humor to drive home the point. Anti-SUV ad from Greenpeace
Organization: Undoit.org Ad Agency: Green Team USA
About half of the oxygen we breathe comes from our oceans. Breathe from oceans.greenpeace.org
Protecting our rainforests. Greenpeace
Of course then there is the greenmyapple.org campaign
Fascinating! Let those green creative ideas keep flowing.