Sunday, January 28, 2007
Victoria's Dirty Secret. Not so dirty anymore!
I have mentioned Victoria's Dirty Secret before. ForestEthics.org was trying to stop Victoria from using virgin paper for their catalogs. Canada's ancient Boreal forest's bore the brunt of their procurement.
Victoria's parent company, Limited Brand, has finally decided to clean up their act. They will start using 80% post consumer recycled (PCR) paper for their clearance catalogs. They will also start using 10% PCR paper for their regular catalogs and will work with paper suppliers to get rid of virgin pulp in their supply chain. Kudos to the folks at ForestEthics for a campaign well executed. It might have taken two years to get through, but it was/is a cause worth fighting for. A clear example of consumer awareness and its power.
Hat tip: Shweta
Now only if we could get Kleenex to change as well. Check out KleerCut.net
As always, there are alternatives.
Stop buying Kleenex. Buy SeventhGeneration products instead. Get rid of junk mail. Give Greendimes a try.
Here in the US (probably in Europe also), it is getting easier to buy low footprint products. I am worried about India though. Can entry of green retailers like Whole Foods help India ?